The hashtag struggle can be real! Finding the best Instagram hashtags for your shop or boutique to use can be difficult, but it’s important.
Why It’s Important To Use Hashtags On Instagram
You know how with Google you can type in a few keywords and your search results pop up? The same thing happens with Pinterest, Facebook and Twitter, but NOT Instagram. You still need to search Instagram using hashtags unless you’re looking for someone’s username.
If you’re not using hashtags with your Instagram posts, then you are not searchable (did I just make that word up?), meaning you cannot be found by others than use already follows you.
Let me reiterate: no hashtags = can’t be found by new people = your Instagram growth stays stagnant.
You Know You Need Hashtags, But How Should You Find Them?
You should know the ins + outs of your customers and if you don’t know the ins + outs of your customers, you should take some time to conduct market research.
Why? Because you want to be using hashtags your audience would use. You want your hashtags to be audience specific.
But We All Need To Start Somewhere.
I wanted to help you out with figuring out what hashtags to use, so I researched and researched some more to come up with 10 of the best Instagram hashtags for boutiques and shops to use. Remember Instagram allows you to use 30 hashtags for each post, so go find 20 more to use in addition to these. Happy Instagramming!
10 Best Instagram Hashtags For Boutiques and Shops
#thatsdarling was started by Darling Magazine. Photos under this hashtag tend to be more ethereal — light, airy and girly. What I love about #thatsdarling is it’s used to capture moments ranging from first loves to vacations and everything in between. Boutiques and shops could use this hashtag for their lifestyle images or when reposting their customer’s posts.
#shopoholics is another great lifestyle hashtag. Because who doesn’t like a day of shopping! If you use this post, you’ll reach people who are interested in shopping. And isn’t that the whole point? To get people onto your Instagram, so you can get them to shop. Posting mirror selfies (say in your shop or warehouse) would be ideal for this hashtag.
Again, shopping days are every shopaholic’s delight. You’ll reach people who are in the midst of shopping. Pictures that usually pop up in this feed are street style pictures. Outfits photographed on the street. Think of New York fashion street photography.
Well, your shoppers should be addicted to fashion. These photos range from runway shots to selfies. Putting pictures of your products from your shop or boutique in front of fashion addicts is a no brainer.
Do your shop employee’s wear items from your store on their shift? Showing what real life people are wearing from your shop is important. Using this hashtag is like informing your potential customers of entire outfits they can purchase from you.
Flatlays are extremely popular (and I have a feeling they always will be). You know when you’re deciding what to wear for the day or for a night out and you start laying out your clothes and your accessories on your bed to see what looks good together? It’s the same concept of a flatlay photo. You’re showing your customers what items of yours look good together.
Super popular Instagram hashtag for those who want to show off their style. Similar to #fashionaddict. Types of pictures can range.
As important as it is to get your Instagram posts in front of your customers, both current and potential, it’s just as important to get in front of fashion bloggers and brand influencers. What better hashtag to use than #styleblogger for that purpose. You never know what next blogger will see your shop and want to work with you.
I like this one for exactly what the hashtag says: style inspiration. I believe a big part of being a boutique or shop is knowing current trends and showing everybody how you express those trends. If you don’t get them to purchase from you yet, your style inspiration post can be rather unforgettable — so you can get them next time.
This is another great post for style inspiration. I personally love seeing how others put together their outfits, what accessories they pair with their jeans and tee or their party dress. Again, as a boutique or shop, showing your products style together and providing styling advice is important.