This blog post is hitting close to home because, well you guys, the last time I wrote a blog post was in October. October! That’s crazy! But I’m getting my stuff together to get back into blogging, back into our Facebook group, my second business and well just back at it.
It’s true everybody needs a break every once in a while. That’s why bosses give you a vacation, isn’t it? Truth is — I was feeling uninspired and unmotivated with the content I was creating (amongst other things) and I thought a break was much needed. Plus I started a second business, which needed my attention!
Now that I’m getting back into my blog, my second business and Facebook group while juggling my full time job and personal life, I’m all about figuring out that balance. Here’s a few tips to help you stay balance while you get back into your business.
1. Plan it out.
I literally sat with my planner about a month ago and decided when my comeback day was going to be. Once I figured out a date, I wanted to figure out exactly what I wanted to do as in what kind of content I wanted to share. And exactly what I wanted to focus on by looking at my Facebook, Pinterest, Snapchat, Twitter and Instagram and my Facebook group and my blog… are you as tired as I am now?
What you focus on your for your business is totally up to you! Social media platforms that work for me may not work for you and vice versa. So now you’ll most see me on Instagram, Snapchat and in my Facebook group. I will be blogging, but not on a weekly basis like I used to, which brings me to next tip.
For your shop, maybe you look at your inventory and see what is selling the best and what isn’t selling well and decide from there. Or maybe you decide your boutique should be focusing on certain social media platforms instead. Whatever the case may, plan it out.
2. Preach quality over quantity
I used to blog once a week and it was great! I love writing (Fun fact: I’m a former Journalism major.) and I love sharing my thoughts and expertise on certain topics. However, sometimes I struggled with what to write or how to express my thoughts. Some things are better said than written, I suppose.
So while I get back into blogging consistently again, I’ve set a goal for one blog post a month. I want to make sure I’m giving you guys the BEST content I can and that may not mean a weekly blog post.
That said, I wanted a way to connect with you guys on a more personal level to bring you more quality content. I find that occurs more in my Facebook group and in live short videos through Instagram stories and Snapchat.
Again, the platforms I’m focusing on may not the ones you should be focusing on. My challenge to you is to bring quality content to your audience, whether that means fewer promotions, but ones that have more meaning or posting less but better content on social media.
3. Be kind to yourself
I was listening to Episode 20 of the Market Beautifully podcast, which is all about managing your business while working a full time job. This is so me, you guys! Something that was reiterated by Haley and Tisa was to give yourself some grace.
To me, that means things don’t always go according to plan. A task that you thought would only take you a few hours may take you several days because you have other things on your plate — family, work, friends, etc. Rather than beating yourself up about it, be kind to yourself.
You may have a plan to photograph and edit your new inventory, write product descriptions and launch it all on your website in one night when in reality you can only allot time to photograph your products. And that’s ok! It all goes back to my first tip – plan it out. Figure out a schedule that works for you to work efficiently.
If you’ve been taking a break from your business and thinking about jumping back in the saddle, I hope these tips help get back at it!