Guest Post,Social Media

How to Drive Small Business Sales with Pinterest

Guest post by Krista from blogbeautifully.com | Is your e-commerce site or boutique on Pinterest. If it's not, you need to read this post on why it should be how as well as 5 tips to get you started. Click through to read these Pinterest tips for your small business.
Guest Post by Krista of blogbeautifully.com

 

Hello lovely readers! My name is Krista, and I run a website called Blog Beautifully where I teach people how to reach their true potential online. I’m lucky enough to call Melissa Hebbe one of my closest blogging friends – which is why when she asked me to come over and share some of my best Pinterest tips with you, I jumped at the chance.

I guess I’ve become somewhat of a Pinterest-Guru over the past few months, even though that wasn’t something I ever planned on. I just truly love using Pinterest, talking about it, and helping other people rock their accounts. I hate the label “expert”, but when a reader messages you addressing you as the “Queen of Pinterest”, you know you’re onto something!

Today I’m going to focus on the business side of Pinterest, and how you can knock it out of the park when it comes to promoting and selling your products on Pinterest. In a rapidly evolving online business world, Pinterest is the latest-greatest marketing and sales tool. Here’s why utilizing Pinterest should be at the top of your business’s priority list:

  • Marketing and sales integrate seamlessly and are somewhat innate in the platform itself – so you don’t have to worry about coming across too “sales-y”
  • Everyone and their MOTHER is using Pinterest these days (seriously, ask her), and most users are on the site at least once a day
  • Pinterest is a visual-based platform, meaning you can use it to showcase the beautiful aesthetic you work so hard to make sure your products have
  • Oh, and did I forgot to mention the best part? It’s completely F-R-E-E. What other marketing tool comes at zero cost to you? None!

Before we move on, I want to mention that in all the tips I’m sharing today, I assume you have a website and online inventory for your business up and running. If you don’t, where have you been, gurl!? It’s the 21st century, get on board!

Without further ado, let’s go over my 5 killer tips for standing out as a small business on Pinterest, and locking down those all-important sales.

1. Sign up for a Business Account and enable Rich Pins

Having a “Pinterest for Business” account means you can access Pinterest Analytics. In the Analytics section, you can not only see how your pins are performing, but also gauge traffic flow to your site from Pinterest, which is super important. A business account is also the first step towards enabling Rich Pins, which are basically Gods among pins.

What’s a Rich Pin? Check out the difference in the pins below:

krista-blogbeautifully-pinterest-small-business-owners-ecommerce

See how the first pin has a bolded title, plus the logo and name of the place it was pinned from above that? The first pin takes up a lot more space in the Pinterest feed, and is more eye-catching. Plus it’s giving out more information to potential buyers.

For your account, you’ll want to enable Product Rich Pins, which allow you to showcase your products and prices on Pinterest, like so:

image #2

Here’s a quick guide for enabling Rich Pins (it’s not hard or scary, I promise!).

2. Tell a story with your pins.

Gone are the times when you could snap a picture of your newest arrival against a white backdrop and call it a day. Oh no. We want to see your products in action. We want to know what they look like on an actual human being, not draping from a rickety old clothes hanger.

With each pin you create for your business, focus on showing potential buyers exactly how to use your products, AND what benefits they’ll get by owning them. Think Before-and-Afters, gorgeously styled outfits, and “caught-in-the-moment-looking-happy-and-carefree”. Sell the EXPERIENCE of owning the product, not the actual product itself.

This goes for your pin descriptions too. Be creative and engaging. Tell a story. No “Handbag now in stock. $40 + S/H”. Can you say Boring?

3. Stick to the 80/20 Rule

To be successful on Pinterest, you have to be pinning A LOT. A lot A LOT. If you don’t have time to do that, hire someone to do it for you (I hear Melissa’s available!).

When you’re going about your pinning, remember: only 20% of your pins should focus on your own products. No more than 1 out of every 5 pins. Yep, that means that 80% of what you promote on Pinterest is going to be other people’s products, services, and content. Why? Because nobody wants to follow someone who’s super spammy and only cares about Me-Me-Me, that’s why.

So spread the love. Chances are, if you support other brands by sharing their stuff, they’ll turn right around and do the same for you. It’s a win-win.

And hey, if you’re not totally sure what you should be pinning, Tip#4 is for you!

4. Your boards need to appeal to your “ideal buyer”

In the blogging world, we talk a lot about someone we like to call our “ideal reader”. Basically, an ideal reader is an avatar of who we think the perfect person to read our blogs would be.

The same thing applies to your business, only instead of having an Ideal Reader, you have an Ideal Buyer. If you want to run a successful business, you need to have an understanding of who your target market is: From basic things like what age and gender they are, to more in-depth things like occupations, hobbies, and income.

When creating your boards on Pinterest, keep this avatar of your ideal buyer in mind. Check out one of the Pinterest mottos I preach on my own blog:

“Your boards are not for you. Your boards are FOR YOUR READERS”.

The same thing applies in regards to you and your buyers. Each board on your Pinterest account should be something that interests and appeals to your target market. For example, if you’re a fashion boutique owner, some of your boards might be:

  • Fall Outfit Inspiration
  • Chic Office Attire
  • Spring 2016 Trends

Not sure what your ideal buyers are into? Stalk them! That’s right, you have my permission to head over to their Pinterest accounts and have a good old creep through their boards. Think of it as “market research” (I promise I won’t tell).

5. Lastly: Don’t forget the most important board of all — yours!

You won’t get very far on Pinterest if you don’t have a board promoting your own products. This board will be your Pinterest bread-and-butter. So if you don’t have one already, go ahead and create a brand new board and name it after your business. Then, pin every single one of your product pins to this board, making sure each pin links back to the sales page for each particular item.

You should definitely still pin your products to as many of your other boards as possible, but having them all in one convenient and easy-to-find place makes it a cinch for anyone who stumbles across your Pinterest to quickly see what you’re offering.

Speaking of easy-to-find — make sure your business’s board is in the very top row of the boards on your profile. To move boards around, simply click on a board and hold your mouse down, then drag it to wherever you like.

OTHER TIDBIT TIPS FOR PINTEREST SUCCESS

  • Join Group Boards in your market and pin to them regularly. Use PinGroupie.com to find the right group boards for your business.
  • Cut back on time spent on Pinterest by investing in a pin scheduler like Tailwind, or a looping tool like Boardbooster.
  • Make sure your brand’s aesthetic extends to your pins and profile. Stamp your logo, business name, and website URL on every original pin you create. If your brand has a specific color scheme, stick to that on Pinterest too.
  • As of earlier this month, Affiliate Pins are allowed on Pinterest again. That means pinners can include a direct affiliate link within a pin itself, and it also means that if you don’t have an affiliate program set up for your business yet, you need to act fast or risk missing out. For all the details on how affiliate pins work and how to make the most of them, check out this post.

P.S. I’m in the midst of creating a Pinterest e-course with literally HUNDREDS of awesome tips like these! If you found this post helpful, sign up for my mailing list to receive early-bird specials and be the first to enroll!

A big thanks to Melissa for having me here today and for always being such an awesome friend! Have a lovely day, friends.

 


 

krista-blogbeautifully-pinterest-small-business-owners-ecommerce

ABOUT THE AUTHOR
Krista is a blog coach + mentor and the founder of BlogBeautifully.com, a resource hub for aspiring bloggers. She’s a full-time blogger and solopreneur who loves talking about Pinterest, growing your email list, and making money online. Follow her on social media: Pinterest | Twitter | BP Club | Blog

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1 Comment

  • Reply
    Kristen
    May 28, 2016 at 9:50 am

    I wanted to thank you for this good read!! I definitely loved every bit of it.
    I have you book-marked to check out new things you

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