Who the heck cares about these social media holidays? More than you think. These “holidays” are becoming an integral part of business’s marketing and brand awareness strategy, especially on social media. I know what you’re thinking — “I thought National Donut Day was just something fun, to get people hyped about donuts and share pictures on Instagram.” Exactly.
Businesses of all types from donut shops to coffee shops to boutiques are participating in these, what I like to call, social media holidays for a reason, well for a few reasons actually.
3 Reasons Why Brands Participate in Social Media Holidays
1. Brand Awareness
Let’s take the holiday Flip Flop Day on June 17th. I’m a huge flip flop fan so I can think of several flip flops I like. Not going to lie, but one of my favorite classic summer flip flops of all time are the Old Navy brand flip flops. You know, they come in a variety of colors and have no crazy embellishments so you can wear them to the beach or wear them on your date night. I’m all about simplicity.
Knowing that Flip Flop Day is coming soon and how popular Old Navy flip flops already are with society, Old Navy can start planning social media posts for that one day. Getting three high-quality pictures to share on Instagram and everywhere else on social media is all they need to get started.
Even a few days before, they can start promoting the holiday. How? By telling their customers to snap a picture of themselves wearing Old Navy flip flops, using the hashtag #NationalFlipFlopDay and tagging Old Navy in their photos for a chance for their customer’s photos to be reposted. And bam! Old Navy just went from having 3 pre-planned Instagram photos to thousands of photos that can be continuously shared.
2. Customer Service and Interaction
If you caught this post, then you know I believe social media is a MAJOR form of customer service. Funny, right? But more and more customers (both current and potential) are starting to turn to social media to interact with brands as opposed to e-mails. So use this to your advantage!
Exactly like we talked about with Old Navy earlier — they are able to connect with their customers by encouraging them to use the hashtag #NationalFlipFlopDay and tagging Old Navy. They can take this one step further by holding a contest for a gift card or for flip flops in every color available that season.
Encouraging customers to share photos of your brand also encourages the communication between the brand and customer (this is super important, people!). By communicating with current customers and potential customers, it opens the doors for more fans and sales, which leads me to my next reason.
3. Boost Sales
Let’s still use Old Navy as an example. Did you also know June 18th is National Splurge Day? Oh, yeah — a guilt-free day of splurge shopping? Sign me up!
You can totally create a sale around a social media holiday. By participating in a popular social media holiday, your posts on social media are getting in front of potentially thousands of customers, both current and new. Take it one step further by also including your e-mail list in the fun promotion and you’ve got yourself something there.
BONUS! Collaboration Opportunity
This may be my favorite because I love collaborating with others! Yes, we’re still going to talk about Old Navy because why not. So Old Navy wants to promote National Flip Flop Day and their classic flip flops that come in every color known to mankind each summer. What better way to get further exposure than with a collaboration with a blogger or brand influencer. Collaborations with bloggers and brand influencers differ from one person to another, but what remains consistent is sending the product that you would want to be seen by others.
A tip for collaborating with bloggers and brand influencers — they are essentially becoming a face of your brand for a time period, so choose wisely. If you are a city-inspired company, then a beach-based blogger wouldn’t necessarily be an ideal fit now would it? But since Old Navy wants to show off their flip flops, a beach blogger would be perfect.